Line Dancing Queens

A social media and live event brand built through content, events, and community.

From a TikTok page to a growing live event and social media brand.

I founded Line Dancing Queens in May 2023 as a TikTok page sharing line dancing content featuring myself and friends. It has since grown into a multi-platform brand that combines social media content, branding, and live events in Boston.

I manage the brand’s content creation, marketing strategy, and event promotion across all platforms.

Instagram

Tik Tok

YouTube

Website

Brand story

Line Dancing Queens began in May 2023 when I created a TikTok account to share line dancing content featuring myself and my friends. I consistently produced and posted short-form videos, which became the foundation of the brand’s early audience and growth.

From there, I expanded the brand across Instagram and other platforms, developed a website, and built its full visual identity, including logo design, color palette, fonts, and tone of voice. Alongside content creation, I established a consistent posting strategy and began shaping the brand’s overall marketing direction.

As the brand grew, I transitioned it from an online presence into a live experience. I now co-run weekly events in Boston where I manage marketing, content promotion, and social media strategy to drive attendance and engagement. I also continue to film, edit, and produce all promotional content across platforms.

Today, I oversee both the creative and marketing side of the brand—developing content, maintaining its online presence, and supporting the growth of its live events through digital storytelling and social media strategy.